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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. Which of the following is a well-formed SMART communication objective?

A) Increase staff awareness of industry code of ethics during this fiscal year.
B) Produce an eight-page ethics brochure and distribute it to 12,000 employees.
C) Sixty percent of employees enroll in ethical behavior training by 12 June.
D) Run a town hall meeting at a hotel in Dallas, Texas, on 30 March.

2. In a competitive business environment, the primary source the communication manager MUST take direction from in framing a strong strategic role for communications in the organization is:

A) Market research reports on the competitive landscape for the organization.
B) The organization's annual business plan.
C) The mission, vision, and values of the organization.
D) Analysts' reports on the sector.

3. A senior executive from an international firm has been presenting to local employee groups as part of a large change initiative. The executive will soon begin presenting the same materials to employee groups in several other countries. The executive has not requested country-specific materials from the communication team.
What is the BEST action for the communication manager to take?

A) Reach out to a contact in each location and request audience feedback after the presentation.
B) Recommend that the senior executive adapt the presentation for each audience.
C) In a change effort, it is important for employees to hear a consistent message, so no changes should be made.
D) Rewrite the materials for each audience and forward them to the executive.

4. A competitor's communication manager complains that a company's blog posts include numerous instances of spun content. In reviewing the blog posts with the editorial team, it is clear that about a third of the content in several posts is copied from other sources. Which of the following is the correct assessment of the situation?

A) Spun content is not a form of plagiarism because it is not referred to in the IABC Code of Ethics.
B) Since the spun content does not exceed 50% of the total content, this is not plagiarism.
C) Spun content is a form of plagiarism.
D) Spun content is not a form of plagiarism because this falls under the "fair use" rules.

5. Which global communication trends impact how a marketing communication team may function?

A) The use of media outlets and influencers to promote a brand
B) The irrelevance of local media tracking and analysis
C) The growth of streaming video and audio platforms
D) The lack of convergence between internal and external stakeholders

Solutions: